Swift on the heels of McGarryBowen’s loss of Viagra, comes news from ace ad journalist, Noreen O’Leary over at AdWeek, that they have promoted Brandon Cooke to be CMO – Chief Mediocrity Officer – for the agency. Brandon will be tasked with getting the agency back on track with the reinstitution of the program that had them winning accounts right, left and center just a couple of years ago. Firstly, they will hire more hack creative’s who have been fired from Draft/FCB. Every effort will be made to produce work that will be bland and expected. Hence, it will upset no one, because no one will notice it… And most importantly, client schmoozing will go straight back to the top of the totem pole. Lunch at the Four Seasons. Dinner at Jean-Georges. Nets, Mets, Giants, Yankees… Tickets-a-Boola. Your idiot son wants to be an account exec? No problem. Your daughter took a painting class. Fuck, coincidence, we need an art director right now. As I explain on “MoreAboutAdvertising,” my one time crazy boss in California explained the agency biz to me… “It's not about making ads, it’s about managing the process.” Is this a great fucking business, or what?
It's a fact... Lunch, dinner, hookers?