Still on the subject of our favorite agency, AdScamer Edward points us in the direction of Draft/FCB’s campaign for the Novartis MS drug, Gilenya. Using pictures of happy smiling, remarkably young people, with a capsule of the medication on their protruding tongue, the headline says… “Hey, MS Take This!” Yeah that’ll fucking do it… For a drug that costs $48,000 per year, per patient, and that has already, reputedly killed eleven people… This should work like a charm. In case you’ve forgotten, as I detail in “The Ubiquitous Persuaders,” the criminals running the pharmaceutical con game spend twice as much on marketing as they do on R&D. Plus, they have to take all those congress fucktards and doctors to conferences in exotic locations that just happen to have lots of golf courses. Now you know why this shit costs so much.
Welcome, medical professionals!