In spite of all the current bullshit about social/conversations/data and all the other flavors of the month that the pundits keep going on about, ninety percent of the advertising out there continues to be an insult to the consumer’s intelligence. Back in the old days, it used to be about hammers in your head, fires in your belly and rings around your collar… Well, guess what? Fuck all has changed. Proctor & Gamble is now attempting to convince the American public that it should really be concerned about “stress sweat” ‘cos this is sweat that smells a lot fucking worse than ordinary sweat. But, not to worry, ‘cos the fucktards in Cincinnati have introduced “Secret Clinical Strength Deodorant.” A P&G spokesnozzle sums it up like this… Watery "hot sweat" comes from the eccrine glands, while apocrine glands produce stress sweat, which is made up of 20% fat and other "nutrients" prone to harboring stinky bacteria. Others have mainly dealt with hot sweat, testing antiperspirants on people in hot rooms. P&G teamed with a German research firm that subjected people to public speaking or doing math in their heads, and then found Secret Clinical Strength works better on stress sweat than watery hot sweat. Well thank fuck for that… But, as you are now running a major ad campaign to promote it… How can it continue to be a fucking “secret?”
Boschetto – Twenty five days, and counting!!!
Just to prove there’s fuck all new under the sun. This 1977 ad for “Secret” deodorant featuring Cheryl Tiegs !