As further proof that way too many agencies are really fucking dumb, news today that Mini’s search for a new agency is down to six semi-finalists, who will fight for one of three places in the Final. This dog & pony show started weeks ago with ten agencies in the running. Most people consider the the incumbent, Butler, Shine will retain the account and the review is only taking place because it’s mandatory by parent company, BMW, rules. Last year alone, mini sales jumped by 26%, revenue on the account is a mere $5-7 million. So, here’s the fucking question… Why is this insanity taking place, even worse why did ten fucktard agencies get involved in this in the first place. Oh, and the final nail in the coffin lid… They even used an agency search consultant to organize this cluster fuck. You just know, six retarded agencies are burning the midnight oil doing spec work for an account THEY KNOW, they probably have no chance of winning. No wonder this business is fucked.
That about sums it up!