I am stunned… Ney, fucking gob-smacked, at the news that less than 1% of fans of the 200 biggest brands on Facebook are actually engaged with them. In other words 99% of the money aimed at “Friends” of hemorrhoid suppositories, and zit removers is wasted. And don’t give me all that “conversations” shit either. In the AdAge article it says that even the so-called passion brands -- including Nike, Old Spice, Harley-Davidson, Porsche, Ford/Mustang, Jack Daniels and Tiffany. (Are you paying attention Newt?) The researchers found an average engagement of 0.66% The average engagement for the 10 brands with the largest fan bases was 0.36%. Fuck me, that’s worse than banner ads. Read the comments on the piece. As many point out, activity really has fuck all to do with engagement. And for the icing on the cake, read this report from the UK… A just out media survey has revealed figures which cast doubt on social media’s ability to generate sales for brands. Yes indeed… I am fucking gob-smacked.
Mein Fuhrer owed his success and the love of his many followers to social media!