Did you see that Sears is going to close a couple of hundred stores after they didn’t get crowds smashing down doors and pepper spraying each other this holiday shopping season? Not surprising really, I mean when was the last time you popped in a Sears to buy anything other than a $10,000 lathe? And you don’t even get to ogle the high quality, spectacularly dressed shopper that you do in Wal-Mart! So, does this represent an opportunity, or a fucking disaster for “Agency of the Past/Future” McGarryBowen? They only picked up the $360 million account six months ago from long time incumbent Y&R, where the Loverrrlly Helayne Spivak created “The Softer Side of Sears,” which then got fucked up after she left the “Boys Club.” Anyway, my forecast is that the $360 million budget, will be radically downsized, and McGarryBowen will be forced to produce mediocre, middle of the road work. Oh, wait one fucking minute, that’s what they do for all their clients!
Oh, and they’re also going to dynamite all the Kmart stores and turn them into parking lots… The incumbent agency is… Yes… Draft/FCB. Yet another nail in the coffin lid.
REMEMBER… You MUST vote for “Miss Van Der Volt.”
Where would you like the nail, Mr. Boschetto?