Demonstrating that since Jonah Bloom gave up the helm at AdAge, this once great ad trade mag is beginning to scrape the bottom of the barrel, is the fact that they continue to publish really, really wanky pieces from Casey Jones… Yeah, the guy Michael Dell showed the door to after he had talked Dell into putting all their eggs in the rancid ”Enfatico” basket. Today, this bozo has the temerity to lecture us about how incentive pay for agency performance doesn’t work. Instead, he suggests… “Segmentation.” After wading through his turgid fucking prose, I have no idea what the fuck he is talking about. He goes on about triggering people’s dopamine receptors and allowing them to do one crazy idea a year, he hastens to add that you should put no media weight behind the effort, but this will let the weird fuckers in the Creative Department enter their patheticly juvenile efforts in award shows. I assume the rest of the year you merely open the door and throw shit on them.
REMEMBER… You MUST vote for “Miss Van Der Volt.”
Meantime, Enfatico is working on its first Dell campaign!