In the “It’s so fucking obvious, well duh!” category, is a piece in today’s AdAge pointing out that… Celebrities in Advertising Are Almost Always a Big Waste of Money. Fuck, I’ve been saying that for years. But as usual, no one ever listens to me. Not surprisingly, the biggest loser is Tiger Woods. As the writer points out, Tiger's sponsors chose to address his "mistakes" in their ads rather than the products that he was supposed to be hawking. We don’t need him promising to keep his dick in his pants, Nike wants him flogging expensive golf shit to all those fucktard golfer out there that already have closets full of Nike shit. But then it isn’t about selling shit. When he was pimping Accenture for millions, it was about the directors of the company getting to play a round of golf with “the legend” once a year. And fuck it, the shareholders are paying anyway. Interestingly, the second biggest loser was Lance Armstrong. Wait ‘till they nail him for years of drug use. Radio Shack… Your fucked!
Two down... Eight to go!