One of the things BDA’s have never been shy about is the production of pompous, overblown, meaningless statements, usually presented via embarrassing videos featuring fat wankers talking shit. Now Leo Burnett has joined the club, and is calling itself a “Humankind Communications Company.” Check out this video of Chief Creative Nozzle, Mark Tutssel, obviously reading his unmitigated shit from a teleprompter. Five minutes of such gems as “Acquiring Brand Purpose” and “Nothing is more important than creativity.” This is demonstrated by shooting the fucking thing in a mixture of black & white and color and staging it in a fake photo studio. As expected, TutsselNozzle does a “Kev” and dresses in black from head to toe. What the fuck is next… “Humankind-Lovemarks.” Who’s brilliant fucking idea was this? Has Mark been talking to Howard about making the world’s most asinine videos? Leo must be spinning at a thousand fucking revs per minute right now.
It's a joke, right? Please tell me it's a fucking joke!