News in today’s AdAge that Jon Bond has become CEO and equity partner of Big Fuel Communications, a social-media-marketing and branded-content agency in New York. (Oh, fucking yawn… More social media douchenozzelry) leaves me somewhat confused… And I haven’t had a fucking drink yet. Wasn’t it like, last week or something, when with great fanfare from the trade rags, he announced the formation of “Tomorrow,” that would invest in such wank fests as Klout and Victors & Spoils. Well, that lasted all of six fucking months. As AdAge points out… A website reserved for that venture is still live, though, simply declaring "Tomorrow is Coming." Oh yeah, right now it’s sat in Alex's shed along with all those other “Agencies of the Future” who are now “Agencies of the Past.” As I’ve said many times, why don’t these fuckers keep their pie holes shut until they’ve got something to talk about? But then the ad trades would have nothing to talk about, and I’d have nothing to take the piss out of. A word of advice to Jon… Whatever the fuck you do, don’t make a video!
Surely you mean "The Unmaking?"