News in today’s AdWeek that Lowe is creating a “Global Creative Squad”… With a mission to help regional offices crack client briefs and pitch significant accounts, does not exactly set my heart aflutter. Firstly, it’s been done before, and it very rarely works, not to mention pissing off the troops at the agencies these Obersturmbanfurehers fucking parachute in to. But the biggest laugh is the absolute tripe Lowe worldwide chief creative officer Matthew Bull, spouts to describe the shitasmic operation… "I don't think our work is where we want it to be," said Bull, , adding that he has an "insatiable appetite for excellence." "I want to get my hands dirty." "I want to lead by example -- to do and not just talk." Then why don’t you just shut the fuck up and get on with it? But the most pathetic shit is from Lowe worldwide CEO, Michael Wall, who expects the global group -- known internally as the "flying squad" (Oh my aching fucking back!) -- to support and backstop local creatives (yeah they'll love that) and offer alternative takes on client problems. Good luck with that. Looks like another Interpublic nightmare!
Totally gnarly Lowe dudes!