I blogged last week about the great piece Jeff Goodby did in AdAge about Bob Garfield’s unreadable new book, The Chaos Scenario. Now some lady douchenozzle by the name of Ana Andjelic has written a response that is verging on the fucking insane. Then again, the first line reads… “I am not sure why I am even writing about this.” Neither am I lady, ‘cos it’s a load of old tripe. She more or less says that Jeff is living in the past and Goodby is a perfect example of old school advertising. Obviously this woman knows fuck all about Goodby and the consistently great work it does across the board… Yes, even in digital, new and social media. The woman is a fucking embarrassment. Apparently, she describes herself as a freelance strategist at Barbarian Group and is doing her Ph.D. dissertation on digital branding. Oh, fucking right, then she is obviously an expert on all this shit. She also has a blog, and because she is such a believer in digital and new media, as well as all that bullshit about engaging in conversations… She posts about once every two weeks. But she does like to post pictures of herself.
This man has a Ph.D in digital branding!