The news out of London that Vodafone has appointed OMD to handle its £800 million ($1200 million) international media planning and buying account, is yet one more nail in the coffin lid of the Poisoned Dwarf’s empire. The announcement follows a final head-to-head pitch for the business against WPP’s Team Vodafone unit. The best fucking bit is that OMD's appointment comes despite leaked reports from within “Dwarf Central” suggesting that WPP was sure to win the account, which covers all global markets where Vodafone is a wholly-owned business. As usual, many serf heads will roll… But not amongst senior management ranks. I mean fuck, Sir Martin’s $96 million bonus has to be saved!!!
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