Some fucktard at W+K has really fucked up with the new Nike campaign, as Piers over at psfk points out in a great post. Supposedly aimed at “Generation O” (what the fuck is wrong with people, these days, “Generation O,” my arse. Speak fucking English!) This is completely WASP, milk white, insensitive, and just plain stupid. And the tag line… “This country was not built by men in suits” is dumb. It wasn’t build by people running through fields in $200 Nike’s either. As someone daubed on one of the ads in the NY Subway… “It was built by slaves!” Ouch, fucking ouch! Also check out Christine Huang’s great piss and vinegar comment. Anyway, aren’t Nikes built by third world slave labor?
Douchenozzles!!!