I am a masochist, so I occasionally check out AgencySpy, because it’s less painful than sticking burnt twigs in my eyes… But only just. Yesterday I come across this post from Matt about some geezer by the name of Gary Vaynerchuk promoting his expertise in social media… So, as usual I do one of my piss and vinegar comments ripping Mr. Vaynerchuk a new arsehole. Within two minutes I get an email from the guy, which is polite, and informative, pointing me in the direction of his enormously successful Web site, wine library TV, which I find not only very interesting, but also entertaining. Check it out, his enthusiasm is highly infective, and the guy obviously knows what the fuck he is talking about without the pretentious bullshit you get from the usual wine snobs. He is obviously a great self-promoter… But, what the fuck, that’s what we do, right? He is also a perfect demonstration of what I’ve written about before, concerning smart marketers like BlendTech and SuicideGirls and others… You don’t need to spend millions of fucking dollars on big media buys and production values… It’s about content… And above all, enthusiasm… Fuck, how many times do I have to tell you people?
Can I chug it now?