My last post has certainly generated a heated discussion. So, let me clarify my position on “Social Media.” What I am saying is not that social media is a fad that will disappear. On the contrary, it will be around for a long time to come… It’s that very few people are going to make money on it the way they are going about things. And I’m talking about the site owners here, not the companies that may advertise on them. Just like the dot com implosion burned through a shitload of VC money and sank a lot of companies… It didn’t kill the fucking Web. The possible long term demise of MySpace, Facebook and Twitter won’t kill social media, but it will, once again leave a lot of the douchenozzles on Page Mill Road in Palo Alto, looking like a West Coast version of Bernie Madoff. The valuations of these companies are fucking ridiculous, and I’ll tell you why they will eventually crash and burn… Because they are appealing to too big an audience. Yeah, I know that’s a contradiction to their idea of getting shitloads of people signed up and then we’ll figure out a way to make money. No, the people who will make money through social media will be those who cater to a niche interest or specific market. Why do you think the biggest moneymaker on the internet is porn? Because there’s a fucking market for it. You’ve heard me say it many times, but I’ll say it again… Look at SuicideGirls.com as a perfect example of a company that truly knows the value of social media. They cater to a special interest group, girls who are into tattoos and piercing, and they have tens of thousands of members who pay a fucking subscription every month. If it belonged to the Wizened of Oz, or Zuckernozzle they’d have SuicideBoys and SuicideKids and Suicide fucking dogs and cats. Not just because they are greedy fucktards, but because they are too fucking stupid to realize that most people want to socialize with people like themselves. Not with every fucking wanker who wants to have the largest list in the universe of “Friends” who are probably total strangers. Finally, can someone point me in the direction of some reliable numbers and facts proving exactly where this, “Dell made $3 million in sales off Twitter,” bullshit came from. I’ve heard it bandied about, but I’ve never seen it substantiated… Not even on the Enfatico Web site.
My final words on social media!