Some of you may know that I also do a blog in the UK for BrandRepublic. The Tribble Agency certainly does, and picked up on it yesterday. I assume the Queen also reads it, 'cos I am not allowed to swear. Anyway, yesterday, I did a post about the Enfatico fuck up, and got a comment from "Beth," who is obviously an Enfatico Spokes-Hack. Here's what she said...
Like every other company worldwide, the economic downturn has had an impact on our business and that of our client partner Dell. Despite our realignment, we believe in our business model, based on efficiency, integration and analytics. Our strategy puts us in a stronger position to maximize resources, eliminate duplication, deliver results and drive us through these tough financial times. Beth@enfatico
What a load of old bollocks! So here was my swear-free, reply...
Oh dear, company spokes-hack, Beth defends the Enfatico business model as... "efficiency" - Not when you duplicate everything that already exists within WPP... "Integration" - Isn't that what everyone claims these days? "Analytics" Yet another lame way of saying "Research." Note, there is no mention of "creativity "or "content." It's all about process, and unfortunately, that's something the wheels seem to be falling off! Cheers/George
What a fucking douchenozzle-esse. I'm on AdScam now, so I can say what the fuck I like!
We are not fucking amused!