There's a piece in yesterday's Adage from some douchenozzle who claims blowing $3 million on a Super Bowl spot is worth the money... If you follow his advice! Well, you know what? I'm getting sick and tired of hearing all the ad pundits going on and on about how the up-coming Super Bowl will, once again be the Super Bowl of advertising. Something we are repeatedly told that has consumers watching the game for the ads, rather than the football. He even claims this is the day when Americans "celebrate" advertising... Pardon me, but I don't think so, most people just want to get away from the fucking stuff. We are buried in it, and ninety percent of it is shit. And when you consider that the 60 minute playing time game, usually last for about four mind numbing hours, you're talking about a shitload of ads. Interestingly, they still haven't sold out the complete inventory of 30 second slots at $3 million a pop. So, there's lots of discounting going on. As usual, Anheuser-Busch, is the biggest advertiser, with four and a half minutes and three spots featuring their famous Clydesdales. But as I have posted before, now that Bud belongs to the Belgians, after the Super Bowl, the Gee-gees will be Brussels bound to be turned into Bud-Burgers. Hey... Times are tough, so fuck the horses!
Can I get some mustard with that?