News in Sunday's AdWeek that global retailer Carrefour has hired Publicis Groupe without a review to handle its corporate and commercial advertising. And, get this... Paris-based Publicis plans to form "an ad-hoc agency that will be totally dedicated to this account," a representative for Le Frogs said. In other words, another "Agency of the Future!" OK... As we all know, in-house means creativity goes out the window... But you know what, for a client that is primarily a giant fucking supermarket, it doesn't really matter when the ads are going to be talking about 10% off bumper packs of toilet rolls and this weeks special on fucking rib roasts. This is the best bit... Sources pegged the account's size at approximately $1 billion in terms of annual global media expenditures. Most recently, various agencies handled the far-reaching assignment, including units of Havas' Euro RSCG network. Well at least they didn't claim the biz was handled by 800 fucking agencies around the world. But is this ONE BILLION DOLLARS shit the new claimed benchmark for these in-house fuck ups? Besides which, we know these fuckers just pull numbers out of their arse when they pick an account up. Just like they shrink them when they lose something... Fucking "becs de douche!"
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