The wonderful thing about the ad biz is how fucking stupid the people who work in it are. Compounding that stupidity is ignorance of what has gone before. Not just in BDA's, but also in the people who report on them. There are a couple of pieces in today's AdAge about how people are getting pissed off 'cos they're exposed to way too much, repetitive advertising. Jesus, people have been saying that for years. The late, great Howard Gossage (If any fucktard says "who" they should get the hell off AdScam, and never come back!) said it best forty years ago... "If you have something pertinent to say you neither have to say it to very many people -- only those who you think will be interested -- nor do you have to say it very often . . . if it is interesting, once is enough. If it is dull, once is plenty." I've been in this business for a million years, and far too many of the people in it today are just as stupid as they were when I started out. As some other long dead geezer once said (not Gossage) "We are destined not to learn from the lessons of history." That just about sums it up.
Genius... Takes one to know one!