Today's AdAge has a video from their Media Mavens Awards event. It features Nick Brien, the CEO of Interpublic's Mediabrands. His main point is that as the economy tightens, agencies should throw "branding" out the window and concentrate on producing work that is "hard sell" as this will produce more sales for clients. Firstly, this happens every time things get tough, branding out - hard sell in. Secondly, if this approach will sell more of an agency clients goods and services... Why the fuck don't these douchenozzles recommend doing it all the time? I'll tell you why... Because you can't quantify what all those millions spent on branding actually do for you. That way you can't be held accountable. And if there's one thing BDA's hate, it's being held accountable. Fucktards!!!
How about some of this?