It would appear from the piece in today's AdAge that Enfatico has finally produced some original work... For India. You can see three examples of the print in the AdAge piece. Aimed at the small/medium business market, it features Captains of Indian Industry... Or, should I say Rajah's? The stuff looks nice and clean, with the tag line... "I choose my own path... I choose Dell" The end result being a big fucking yawn... I mean come on guys, is that it after nearly a year? This is the same shit that's been running in IT books for fucking years. If you want to make an impression in a market where you are currently number five in the SMB sector, for Christ's sake try and stand out. It would appear from a complimentary piece in the Business Standard that in India they have abandoned their direct selling model and are going via the "The Channel" (IT chat for resellers.) Which is why these fucking ads smell of compromise, desperation and the totally expected. It's like dealing with car dealership networks, trying to sell a campaign to a room full of these cretins always leaves you with safe ads... i.e. Fucking camels. One final point... Does this mean Enfatico is going to end up with a totally different campaign in every market? If so, that's really fucking dumb.
I'm sending a can of whup-ass to Enfatico!