Today's AdAge points out that Corona Extra beer sales are down this summer. The client blames the competition, mentioning Bud Light Lime and Miller Chill... Listen you fuckers, that's not beer, that's fucking kiddie pop. Buried way down in the copy, the client wanker gives a brief mention to Dos Equis as a possible intruder in their space... How dare they malign the "Most Interesting Man in the World." My fucking hero. To me, Euro RSCG has come up with one of the best beer campaigns around, while most of the Bud and Miller ad stuff is juvenile shit... Fit only for the idiots that drink colored water. Always remember... Stay thirsty My Friends!!!
Here's looking at you MIM... Yeah, and it's Dos Equis in a Newcastle Brown glass!