My last post on GSD&M's dramatic name change drew a couple of interesting comments, as usual, you guys always post good stuff (Bit of holiday flattery there!) LD hits the nail on the head with the stupidity of name changes when nothing else in the fucking agency changes, particularly the wankers running the place. I did a post last year on JWT "Knocking down the walls." They ran pictures of Ty Montague and his co-CXO, whatever, wearing overalls and carrying sledgehammers. At least Ty had big boots on. The lady was still wearing her $2,000 Jimmy Chu's from Barneys. And was it only earlier this year when Draft/FCB created one giant office for all the erks, whilst Laurence got his private gym? I'm surprised they didn't shoot a really fucking awful video showing the construction with a boom-chica-boom sound track. None of this shit ever works. It didn't work at Chiat, it didn't even work at the first agency to do it, KMP in London back in the seventies. It just pissed everyone off. So they all went and worked in the pub. Maybe that was the idea in the first place.
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Let's bat around a few ideas at the office... Ouch!