So, the news today from AdAge is that the SudsMeisters are cutting down on regular media and going for all that shit known collectively as "New Media!" The net effect is the disappearance of nearly one in four dollars from measured media. And guess what? As measured media has dropped off the charts this year, brewers' long-struggling sales trends have actually improved. Which goes to prove that dumpster loads of money thrown at juvenile TV spots which appeal to cretins who want to drink beer as weak as nuns piss, don't work. But, we already knew that didn't we? Well, as I'm currently in Northern Oregon which has more breweries making great beer that tastes like fucking beer... I knew!
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What was that shit about Nun's Piss?