I don't usually write about ads... Primarily because there are far too many ad blogs out there already that just show reams of TV spots and print ads you've already seen a million times and you know half the fuckers have never run anyway... So now I am going to talk about an ad... A TV spot for Smirnoff that comes from JWT London... It's fucking brilliant. And yes, it must have cost a fortune to make... But you know what? It's worth it, because unlike so much of the other shit out there, it actually reinforces and amplifies the message. And the message is one of those "smacking the side of your head and saying, why the fuck didn't I think of that" kind. When I used to work at JWT New York, I thought the Smirnoff stuff from London was great, while the Smirnoff stuff out of the New York office was shit. Probably 'cos the two CD's who worked on it in New York were scum sucking wankers.
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Luverrrllly!