In a perverse kind of way, you have to admire the sheer gall of Julie Roehm... This woman must have balls of steel and a brain the size of a fucking pea. My pal Paul B sent me a link to a iMedia connection piece she published today titled "Signs it's time to fire your CMO!" In it, she actually explains how in today's marketing environment there's enormous pressure on CMO's to deliver ROI... And "Conversation worthy Super Bowl ads." She even points out the average tenure of a CMO is under two years. She doesn't mention that in her own recent case, it was less than a year. I also love the fact that if you pull up her bio, she claims that she "helped establish the marketing organization for Wal-Mart" - Does than mean they didn't have one before she arrived? And she "Led the agency review!" Yeah, and we all know what that a fiasco that fucking turned into. I know most of these "connection - You scratch my back, I'll scratch your back - sites" are pretty wanky affairs. But really Julie, do you honestly believe people don't know what the fuck you've been up to for the last nine months or so? I mean fuck, you've done your best to get yourself splattered over every fucking rag out there. So do yourself a favor... Hunker down, wait for that big pay-off check from Wal-Mart!!! (That's called sarcasm, for anyone who thinks I've flipped my lid) and go sort out the astro turf for your new trailer.
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No doubt made in Detroit!