So, I just looked at the new Wendy's campaign from "Lovemark Kingdom." I know you expect me to kick the shit out of it... So I will. But not for the obvious reasons. I think the spot with the couple falling through the floor is funny. The guy in the red pigtail wig is fucking stupid. And the guy who's a hologram.. I'm sorry I don't understand it. No... What really pisses me off is the fact that the dialogue reads like a fucking client brief... "Don't forget to say the meat isn't frozen - That the spices are baked in - That if you buy this shit you get to win juvenile video games" And on and fucking on... It's like being hit on the head with a fucking baseball bat... There is no fucking FINESSE. It's like the dreadful CP+B Orville "The Zombie" ad where he actually has a side-by-side taste test for all the google eyed employees. This is advertising that goes back to the dark ages. I don't care how many fucking millions you spend on CGI and exotic locations and big name directors. The stuff sucks... It's not subtle. It's in your face. And has no CEO wanker in charge of a BDA come to the realization that the public is sick and tired of advertising. So why do you go out of your way to make your ads so fucking"Addy?" And it's getting worse.
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Typical viewers reaction to Saatchi's Wendy's campaign!