One of my un-named, but highly regarded spies at Draft/FCB has sent me a copy of today's internal memo from "Hughie, Dewey & Louie." Otherwise know as "Howard, Jonathon & Laurence." Three guys you definitely wouldn't want to meet in a dark alley. Anyway, this memo goes on and on about the new TV campaign for the launch of some wanky Electronic Arts game by the name of DEF JAM! Basically, it sucks. It looks like a very bad copy of every other fight game spot I've ever seen. But the memo talks the usual shit about "tearing down geographical silos, tapping into cross-office expertise and growing our business!" Then it yammers away about "Working together seamlessly in our new agency model." But best of all, it says that they won the Electronic Arts business "as a result of a GLOBAL CREATIVE RUMBLE!" What the fuck is that? These guys obviously watch way too much pro wrestling and monster truck shit on TV. To paraphrase Ali, I would have to call this "The Stumble in the Rumble!"
.
The average viewers reaction to a Draft/FCB TV spot!