So I did a bit of a number yesterday on Arnold's acquisition of the Volvo business. I relied on AdWeek as my main source... Which with the exception of paying attention to Barbara Lippert is a dumb thing to do. All that shit about positioned the car as symbolic of a high-end lifestyle that lasts throughout the day, even when drivers have left their vehicles, is according to an Arnold spy, a crock of shit. As he/she puts it in an email to me... "I don't know who AdWeek's spy at Arnold/Volvo was, but they are so far off the mark with that positioning that I have to believe they're completely fabricating their sources. Not only isn't that the basis for Arnold's new work, it was never presented in a single one of the 4,732 strategic or creative meetings with them. I'm starting to distrust the integrity of their reporting." Me too anonymous Arnold Ad Sleuth! And I did love your "sarcy-bit" about the 4,732 meetings. As for how much was spent... Jesus, don't even go there!
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OK... They're not as full of shit as some others are!