For all you ignorant fuckers out there, that’s German for “Is the writing on the wall for CP+B?” Seems like the word from Volkswagen is that buzz doesn’t translate into sales. Apparently the envelope-pushing marketing has done wonders to boost chatter but little to boost sales, So VW America is taking a U-turn. First it kicked Director-Brand Innovation, (Wow, that’s nearly as pompous as Sean’s old title at Wal-Scam) Kerri Martin, who attempted to change its image with "Get to Know Your Fast" and the Nazi Dr and Nose cone tit nurse in the asinine "Unpimp Mein Ride." And now their doing the demolition derby campaign (No wonder sales aren’t going anywhere, they’re destroying all the cars!) But it seems like the Kaisers have had enough and want to go back to “Drivers Wanted." Which as we all know, was done by pre CP+B agency, Arnold. So the big question now is… Will CP+B tell the client they only do “edgy” original stuff and wouldn’t touch another agency generated line with a shitty stick… Or, Will they touch their forelock, kiss the clients ass and say… Fucking brilliant, we love it, whatever you say Sir! As the account is currently worth almost $200 million, this isn’t brain surgery! Even so, you know that every BDA in Christendom without a car account is going to be circling this like the Indians round Custer. But hey, here’s an idea… VW should hire “Change Agent” Julie and pay her a shitload of money to change everything back to Arnold. Although she’s dumb enough to want to give it to Howard.
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Kuppeln dieses, funky Huhn