So, I’m cruising around on Amazon checking out all the ad books on a Christmas Eve… How fucking pathetic is that? Primarily to make sure my book is outselling Donny’s by a factor of 10 to 1… When I come across Phil Dusenberry’s new book… “One great insight is worth a thousand good ideas” Which sounds like it might be an OK book, even if it is Phil blowing his Alpenhorn sized bugle about how he single-handedly wrote every fucking campaign that came out of ace star-fucking agency, BBD&O in the last million years. Anyway, thought it best to check out the reader reviews, but there was only one. It kicked the shit out of it. Here it is… Mr. Dusenberry owes me $14.95. I bought the book twice. Dusenberry titled his first book "Then We Set His Hair On Fire" which I read and loved. Then when I happened to stumble across "One Great Insight Is Worth A Thousand Good Ideas" I was ecstatic that there was a new read by Dusenberry. It arrived and in tiny print at the bottom of the cover it reads " Previously published as Then We Set His Hair on Fire." Why would you change the title so quickly? I still respect Dusenberry and his insights but I don't need both copies. I'm not very happy with his choice to rename his book a year later. It's ironic that we advertising people are criticized for being deceptive and manipulative in order to garner sales... Dusenberry illustrates this very well. Bad move on your part, Dusenberry. I would love my $14.95 back so I can go buy Ogilvy's book. That money could have been used to apply to the VCU Adcenter. As Keanu Reeves would say… “Whoaaa” Along with the guy writing the ass-kicking review, I am mystified why they would republish the exact same book, with a different title, barely a year after the first. I mean it’s not exactly a block-buster in the way that Donny’s was… Ooops forgot… That one wasn’t either.
Did someone just say "Whoaaa?"
