One of my “Deep Throat” sources points out some rather interesting details about Wal-Scam, SlutGate… The recent article in Brandweek states: DraftFCB had been hired because the agency promised a stream of fresh creative ideas coupled with a formidable direct-marketing data-crunching operation that would measure results down to the level of the individual store. Apparently, my source points out that in reality, Draft had little in the way of analytics or, at least, little in the way that they represented this ability to Wal Mart. Insiders have also pointed out that they were urgently contacting people in marketing analytics in regard to filling three different senior analytical positions on the Wal-Mart account. It would seem that Draft/FCB had sold Julie, the Lap Dancing Data Wonk, on their ability to deliver a rather complex package of analytics, but in reality, didn’t have anyone in-house who could actually build it! Sounds like the usual smoke and mirrors bullshit BDA’s have garnered a well deserved reputation for over the years. Still, dinner at NoBu can quickly smooth over all those mundane deficiencies. After all, If you’re a “Change Agent” you have more important things to concern yourself with… Waiter… Another of those Fugu Martinis… Oh, fuck it, make it three more. And, a small one to go for Sean!
Hey Babe... I'm thinking of starting an agency in Iraq... And I hear you're a fucking "Change Agent." Whacha think?