The creative’s at Havas' Euro RSCG in Chicago are dancing on the furniture after the agency added more than $20 million in billings from two new clients: Assurant Health Insurance and Cabot, a maker of stains and finishes. I mean come on, Insurance and stains! Who the fuck needs show biz, sex, drugs, rock & roll when you have insurance and stains? "We're excited to be working with Cabot to develop advertising for their brand," said Ron Bess, CEO of the agency. "This is another opportunity for us to demonstrate how our creative and strategic branding expertise can further enhance a brand's reputation in the category." Right on Ronerino… Way to fucking go! Even better, the wins come on the heels of two other account acquisitions: Culligan and the Bombay Co. Fuck, water softeners and reproduction furniture! How great can it get?
OK guys, here's the creative brief. We need ideas in the morning!