Remember how last week I posted about the shitty ads we could expect from McCann now that they've beaten out WWP for the Intel business. Well today they confirmed my worst fears with the launch of their new campaign for Microsoft Office. This abysmal attempt at creativity features people in business attire performing the usual mundane office tasks... Except they are all fucking faux Dinosaurs... Or, at least they are supposed to be. All are wearing what look like very bad Halloween papier mache masks as they make really stupid remarks to each other about how they are living in the past... Listen McCann, it's you guys who are living in the past. You should be ashamed of yourselves for turning out crap like this. Even the Web site is an embarrassment with what looks like Barny the Dinosaur stick figures and sound effects emulating toilets flushing. Cheesy video's with happy smiling, enthusiastically nodding churls delighted with how Microsoft has seemingly come up with a cure for cancer complete the dismal picture. Although, not quite. In today's never ending quest for truly stupid ways to prove that ad people are "really with it," unfortunate commuters on the streets of Chicago were accosted by people in business attire and papier mache Dinosaur heads attempting to get them to stop thinking in the past. Hey, it's not the people in Chicago who need to stop thinking in the past... And, it's not even the people in Redmond... It's the fucking Dinosaurs at McCann in San Francisco who want to get their act together.
Meteor... What fucking meteor?