Droga5, which as you all know, is one of my favorite agencies, is breaking new work for Diet Coke. So far, I’ve only seen one, “Economy Class” in which a woman on a crowded overnight flight takes a sip of Diet “Tastes like battery acid” Coke and is immediately transported into the middle of a giant orgiastic party that even includes what looks suspiciously like a guy shagging a dog. The tag line is “What if life tasted as good as Diet Coke?” Sorry guys, the spot is a giant fucking wank. Up next “Carwash” in which the shitty drink will transport you to a great Gatsby party. Fuck, this sounds even worse than dog shagging. Finally we can look forward to Taylor “Do I look like I’ve been dead for years” Swift, pimping the noxious brew. Andrew McMillin, a Coca-Cola spokes-nozzle tells us that they are inviting everyone to experience the magic behind the taste of Diet Coke. I don’t think so Andrew; you stopped putting cocaine in Coke back in the 19th century. Finally, Dave, Andrew, Ted… Never forget the immortal words of Jay Chiat… “I can’t wait to see how big we get before we turn to shit.” Please don’t tell me it’s happening to you. Get back on track... Or on the "line."
Kate does not do "Diet - Cocaine!"