I was somewhat “chuffed” to read the other day that the Hasselblad camera that was used by Astronaut, Wally Schirra to take the first images of the Earth from outer space, was just sold at auction for $275,000. Believe it or not… I actually held that very camera back in 1967 when I was the “Copy Chief” (remember those?) at DeGarmo and created what became a multi-award winning campaign for Hasselblad… He said modestly. It’s all in “Confessions of a Mad Man.” Below is the ad that featured it. Boy, was that a fucking tough photography location… Spinning around outside the Mercury-Atlas 8. It was enough to make you toss up your third Martini… It was back in the Mad Man days, remember. Seriously… In the ad, apart from me in space, is a picture of my long suffering wife, Maureen, and our future Ace Creative Director son, Chris. Tim, our future “Earth Ship” builder had not yet arrived on the scene. And yes, the picture was taken on a Hasselblad. Unfortunately, not the one that went into space.
Ah yes... When ads were not afraid to speak to people!