Both AdAge and MoreAboutAdvertising have interesting follow ups on last week’s news of the winning of the four fucking billion dollars, AT&T account. As Stephen Foster, over at MAA… As far as WPP is concerned this a case of the biter bit. It pioneered bespoke teams (sometimes agencies) for big clients, pulling in people and resources from across the empire. Such an approach is key to Publicis Groupe’s new division into four supposedly client-centric hubs and now Omnicom, which came late to the party, is doing the same thing to considerable effect. And AdAge points out that though both Omnicom and WPP had been excellent partners for the duration of their relationships, AT&T wanted to choose a holding company that seamlessly integrated creative, media, data and analytics. Ouch, fucking ouch… That’s a rusty kitting needle in the Poisoned Dwarf’s eye. Time for an Enfatico Redux?
WPP's "2nd. Amendment Team" takes care of Omnicom!