Don’t know about you guys, but I’m getting very tired of reading that advertising is all about clicks, connections and engaging in conversations. That we no longer create advertising, we holistically curate via crowd sourcing, and that data will cure cancer. As I wrote in “Confessions of a Mad Man,” when I first came to America, long before you were all born, and I managed to get an interview with David Ogilvy. His parting words were… “Advertising is all about selling!”
Dam it; I still think the old fucker was right.