Having been busting my chops on AdScam for more than ten years, I am finding it increasingly difficult to write cheerful and optimistic posts about the current state of the Ad Biz. Obviously, it bears little resemblance to my Mad Man days of the 60’s and 70’s. Ah yes… Sex, drugs, rock & roll at the expense of Ogilvy, JWT, Y&R, Chiat etc… Loverrrllly. But, today’s news that Kraft Heinz Reviews Creative Accounts in order to achieve $1.5 billion savings by 2017 is yet another nail in the rapidly closing ad agency coffin lid. Agencies responsible for creative will have to say sayonara to any involvement when it comes to producing their “ground breaking” ideas for ketchup, mac & cheese and other gourmet delights, as this will now be handled directly by the client. It means that the production staff at the various AOR’s may as well sign on with Uber. It also means that the second shoe to drop will be the creative one. Better take up shoe repair.
The Cheesy Skillet "Lusty Smithy" is about to become the "Crusty Cobbler!"