IBM cratered on the stock market today when their latest figures didn’t quite meet expectations… Let me rephrase that… It was a fucking disaster! They forecast ridiculous numbers, even though they had nine straight quarters of collapsing revenue. As Yogi would say… “Is this Hubris all over again?” I was fortunate to freelance on the IBM account at Ogilvy in the nineties when they hired Lou Gerstner to come in and steer the Exxon IBM away from the approaching rocks. First thing he did was fire the 80 fucking agencies that were on the payroll and hire the agency he completely trusted, Ogilvy, without a review. The rest, including, “Solutions for a Small Planet,” and the blue letter box series, are history. Probably the longest running intelligent technology advertising in the history of the ad biz. Yeah, and that’s my opinion. And, never forget, I’ve seen it all before… He said modestly!
The organ grinder's monkey spot... Fucking great!