With the news that J. Walter Thompson is eliminating the position of worldwide chief creative officer, it was most encouraging to read the words of Tamar Ingram JWT's CEO... “We are reimagining the future of the agency this was a structural decision that will allow us to be more agile, leverage our collective global bench strength and encourage the burgeoning diverse ‘maker culture’ growing within J. Walter Thompson. "In an internal memo, Ingram expanded: “Creativity remains at the very core of our business, but today it is an even more collaborative process. It is borderless. It is broadly focused. We are increasingly relying on the people who are closest to making and creating the work. The Worldwide Creative Council will evolve to better reflect the needs of the agency,” incorporating “a fluid roster of talented individuals with myriad skill sets.” In other words it will be a cluster fuck! She ended by saying. "For now, it’s business as usual and we will keep the trains running as we head into Cannes.” Trains... Fucking Trains. What's that shit about?
Anyone got an oil can?