Staying with the Ford farrago... I wonder how many millions Ogilvy burnt through during the six month pitch process in a vain attempt to hold onto all the biz? Even back in the early nineties I made a fortune freelancing at Ogilvy whilst they burnt through dumpster loads of cash in a hopeless attempt to hold onto the Compaq account. One which everyone in the fucking business knew was destined to move on. Remember when they spent a fortune pitching Walmart only to lose out to "Agency of the Future," Draft/FCB, which lost it after a few weeks, so Ogilvy spent a few million more in the re-pitch. Obviously, they didn't get it... Thereby proving that the ad agency biz is a crock of shit.
Advertising has been "berry - berry" good to me.