News just out that after a seven month review, the lead agency for Ford will be BBDO. Yes, after the Poisoned Dwarf has invested untold millions into the creation of Team Ford at Ogilvy/WPP, the remnants of what had been WPP's biggest account will now be "leading activation" for Ford . (whatever the fuck that means.) This will include media planning, media buying, shopper and performance marketing, website development, customer relationship marketing as well as multicultural and Tier 2 dealer advertising.” In other words, bits and bobs the lead agency doesn't want to do... While the big bucks media shit will be done by BBDO. Good luck with the Tier 2 dealer advertising, which will include donkey rides for kids, free hot dogs and even more balloons on the dealer lots.
I'm Mr. Tier 2... Welcome Ogilvy!