Over at MoreAboutAdvertising we are informed that Grey UK CEO Leo Rayman is leaving to head up a new WPP venture, Grey Consulting. Boy there's something unusual, a new start up that sounds very much like the old leave behind... Until you read this... Rayman says: “Our practice will go beyond traditional consulting. We will combine analytical rigour with lateral creative thinking and an understanding of how to make things happen to accelerate growth for clients." Oh fucking yes... Sounds like another WPP Agency of the Future.
And if you believe that you'll believe any shit. Old or new.