News out this week provides even more proof that the ad agency biz going down the toilet. A new study has found that nearly 75% of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities on their rosters. Nearly 60% of the clients polled said they were looking to reduce the numbers of agencies on their roster over time. But over half said they intended to add specialist shops... Smaller... Cheaper. Meantime the consultancies will continue to eat the BDH and BDHC's breakfast. It's over.
"Cos it aint gonna last much longer!