If you need further proof that social media is turning people's brains into mush... That piece of shit known as "Snapchat" is following YouTube's lead in introducing a feature that forces you to watch three seconds of a commercial before you can skip it. Apparently this would help solve a nagging flaw in Snapchat's business: its young users often skip commercial interruptions within less than a second. Perhaps that's because your shitty ads suck and forcing people to watch them might be counterproductive. But then, what the fuck do I know?
What happens when you skip an ad.