For a while now the Poisoned Dwarf has claimed that the big consulting companies like Accenture and IBM aren’t encroaching on WPP's turf in any way. What a load of old bollocks. So now he's decided to join the club with the formation of Kantar Consulting, billed as a sales and marketing consultancy “designed to ‘switch on growth’ for brand owners and retailers." Phil Smiley, Kantar CEO, spouts the usual drivel... “We will rewrite the rules of demand and the conventions of marketing and sales. Our Whole Demand philosophy will help clients go beyond strategy to generate and convert demand and create long-lasting, sustainable growth.” Oh yes indeed, spoken like a true douchenozzle. Let's hope it doesn't end up on the shit heap like "Enfatico."
Your consultancy delivery is here, Sir.