In the never ending you can't make this shit up category, in a speech to the 4A's Transformation conference (Which I have described in the past as a "Giant WankFest") in Los Angeles on Tuesday, Chief Brand Officer of P&G, Marc Pritchard, said the onus will be on P&G to fix its own problems and even focus on restoring agency profitability. This after cutting nearly half its agencies and around 30% of its creative and production fees. Isn't it good to know that BDC's are concerned about their BDA's? Yeah... Fuck it... Cocktail time.
Yes... I worked on P&G!