You have to laugh at the excitement being generated for Budweiser by the Wieden + Kennedy "Dilly Dilly" campaign. In the words of Anheuser-Busch InBev Chief Marketing Nozzle, Miguel Patricio. To tell you the truth, we never expected this to be so successful. It didn't test that well. We did that ad, actually, because of – the new season of "Game of Thrones" coming, but when we tested, it didn't test that well. We said, "Consumers will get it." And especially with repetition. We have a chance here for this to become big. So, we went against the research and we gave a chance to "Dilly Dilly" and we are so happy! I think that one of the proofs of success, nowadays, from a cultural standpoint, is when you go to Amazon and you don't do anything, there are people already selling t-shirts. Two weeks ago, I went on Amazon. There were like ten different types of "Dilly Dilly" t-shirts. I said "Yes! That's it!" Listen mate. fuck the tee shirts, is anyone buying the Nuns Piss? Remember "Wasssup? That did a lot of good.
"Dilly Dilly" my arse.