Did you see the thrilling news that Brandzooka, the video advertising platform backed by Alex "I am a genius, 'cos I say I'm a fucking genius" Bogusky, has signed up Dentsu's MKTG lifestyle marketing unit as an enterprise-level customer. The Boulder-based startup, (no doubt peopled by kerchief wearing dogs,) enables advertisers to scale custom video advertising campaigns via an intuitive and easy-to-use front-end. It then acquires audience impressions via a sophisticated DSP-enabled back-end. So clients are covered from their nose to their arse. Who needs big data when you've got a big "Back End?"
You make my "Back End" laugh!