Staying with the The 4A's annual wankfest "Transformation Conference," cosmetics con merchant, L'Oreal has seen the future of advertising and it's six seconds, according to SpokesNozzle, Marie Gulin-Merle, CMO, L'Oreal USA. According to this genius, "the six-second spot is a great canvas. It is both short and long enough. You can grab attention without risking it being skipped, but it is long enough to tell a story." Fucking brilliant!
Lipstick on a pig... But it's still a pig!