The 4A's annual wankfest "Transformation Conference" had a panel yesterday titled "What is the agency of the future?" Groan, fucking groan... There's a subject that's been flogged to death over the years. Remember Draft/FCB, or Victors and Spoils, or any of the other agencies of the future that rapidly become agencies of the past? It's worth reading the article to get the impression that the BDA panelists are basically saying that their respective BDHC'S are fucking them in the arse. WhoDaThunkIt?
I'll make you an "Agency of the Future," even if it kills me!