Yes, it's time for the 4A's Transformation conference, problem is, nothing ever gets transformed and the BDA's and their BDHC's just keep getting dumber and dumber. Yesterday, Michael Roth, Interpublic Chairman-CEO, talked about IPG's "open architecture" structure, which gives clients access to all disciplines across its network. Well, what's so fucking transformative about that? Roth said he thinks consulting firms, like Accenture, are trying to get into advertising "because their own business isn't doing particularly well." Must be why he switched from flogging insurance to flogging snake oil all those years ago.
She can smell one a mile off!